“Analisis Resource Based-View Strategy  (Studi Kasus pada UMKM Lezato Lampung)”, JIEBP, vol. 1, no. 02, pp. 73–80, Dec. 2025, Accessed: Jan. 24, 2026. [Online]. Available: https://cjieb.uicordoba.ac.id/index.php/cjieb/article/view/14