The Principle of Halalan Tayyiban as an Ethical Paradigm in Consumption and Free Trade in the Era of Global Economy
DOI:
https://doi.org/10.67008/3x1avy02Keywords:
Etika Islam, Halalan Tayyiban, Consumption and Free TradeAbstract
Halal awareness has increasingly become a collective movement in Indonesia, reflecting society's growing commitment to applying sharia values across all aspects of life, including the economic sector. Islamic economics today extends beyond financial institutions to industry and tourism, demonstrating strong public support. However, focusing solely on the halal aspect is insufficient; it must be strengthened with an awareness of tayyib, which embodies substantive values aligned with maqashid al-shari'ah. Nevertheless, academic discussions on tayyib consumption particularly within the context of free trade remain very limited, and the implementation of the halalan tayyiban principle in economic policies and market practices remains partial and fragmented. Therefore, this article examines the orientation of halalan tayyiban in the context of consumption and free trade through library research using a conceptual-analytical approach. The findings reveal that in consumption, tayyib is reflected through health-oriented and nutrient-rich food choices, natural processing, and moderate consumption. In free trade, halalan tayyiban emphasizes blessings over mere profit, environmental preservation, partnership and shared prosperity, and support for national independence and economic sovereignty. Practical implications of these findings include the need for more holistic public education, strengthening halal certification standards that integrate tayyib aspects, and developing ethical and sustainable business models. Policy recommendations proposed include: integrating the halalan tayyiban principle into national and international trade regulations, providing incentives for MSMEs that adopt sustainable practices, and strengthening oversight of unethical trading practices within the free market system.
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